Donnet Bruce

Branding

Its all about Blogalicious #BeGreat6 this year!

Digi Mix, Emerging Media, Branding, Influencer, Networking, Social MediaDonnetComment

Its exciting to work with Blogalicious #BeGreat6 this year. This year I'll be in San Antonio with the rest of the Blogalicious family. 

Check out the site and register using code "MillennialB6"

More details about the speakers and topics are coming up soon!

Email me if you have any questions.

Donnetxo

This Happened...Blogalicious FIVE

Digi Mix, Networking, Social Media, BrandingDonnetComment

Blogalicious 5 took place in Atlanta this year! Since attending/volunteering the first Blogalicious Conference, I've always loved how they empower women through discussions/events. This platform celebrates women in digital media and the blogosphere 24/7.  This Blogalicious was extra special because I got a chance to address the attendees during the Welcome Reception.  I also had an amazing time meeting new bloggers and connecting with peers I haven't seen in a while!

ANDDDDDD I met one of my favorite media icons, Tanika Ray!! I was super to connect with her, because she was on my vision board under women I wanted to meet this year! Don't you love when goals manifest itself in real life?!

 

 

Here are some my favorite moments at Blogalicious 5!

Here are some other ATL moments!!

Wynn Las Vegas Launches WynnSocial.com, A Virtual Nightlife Platform For Influencers

Branding, Emerging Media, Tourism, TravelDonnetComment

The Wynn Hotel in Las Vegas will now allow guests from across the world to experience its premier nightlife scene, focusing on the roster of 36 celebrated residents DJ's, through an innovative digital content platform and social media hub - Wynn Social. This platform will increase exposure for the Wynn Las Vegas brand as well as provide entertainment access to users in another state or country.

“Celebrity DJs, electronic dance music, and social media continue to grow faster and faster, and Wynn Social brings them all together,” said Steve Wynn, Chairman and CEO of Wynn Resorts. “We’ve taken the energy and excitement of our clubs outside the walls of Wynn and Encore, and created a unique digital experience people can be part of, no matter where they are.”

A partnership with Klout, the standard for influence, will offer those influential in social media exclusive perks, such as opportunities to meet Wynn Resident DJs before their sets, or a virtual "key" to Wynn nightclubs, unlocking a world of new music from top DJs. Wynn Social will also have the capability to display live streaming events and promote unique virtual and in-person fan experiences.

Wynn Social provides virtual guests with a crisp view from hotel clubs such as: XS, Tryst, Surrender, and Encore Beach Club. The new platform will also host updated content and intimate conversations all in one location alongside event listings, videos, photos, and social media feeds for all four of the resort's club venues. Added features for guests include the option to book table, room reservations as well as exclusive room packages.

As one of the leading Las Vegas hotels, the Wynn can now add "innovator in digital space" to their list of accomplishments. Will you be checking out Wynn Social?

(Team USA seen at Wynn Las Vegas/Wynn Social)

Source: Wynn Las Vegas/Wynn Social

NEW Online Reputation Management Gets EASIER

Branding, Digi Mix, Social MediaDonnetComment

There is so much online activity going on via social networking sites. A vital element of social media marketing is accurately measuring companies reputation via online communities and engagement. According to Daniel Craig, online reputation management brings clarity and purpose to social networking. More than anything, reputation is the ROI of social networking. Recently, TNS Global, the world’s largest custom research company, revealed their introduction of its TRI*M Digital Reputation Manager. This program was designed to help companies to understand the exact drivers of reputation in a digital environment and tailor their communications approach to protect and strengthen their corporate brand. According to Global Manager, Peter Priner,  “consumer engagement with social media has led to a massive change in the way companies need to manage their corporate reputation to maximize the opportunity to drive advocacy and supportive stakeholder behavior. TRI*M Digital Reputation Manager was developed with the main goal in mind- to help companies cut through the noise of online conversations to understand the exact topics and engagement strategies that really will support business objectives.”

 First, the TRI*M Digital Reputation Management system assess the driving factors of digital reputation for a business. Secondly, the TRI*M system suggest precise recommendations of actions that will help to support long-term growth. Applying the suite gives companies the insights they need to proactively manage their corporate reputation online and offline, by:

Identifying - Advanced social media screening to understand what is being discussed about a company online, the frequency of individual themes and issues, where the discussion takes place and the sentiment of these conversations.

Evaluating – Applying the world leading, TRI*M Corporate Reputation to online conversations identifies the topics - both positive and negative - that will impact on a company’s corporate reputation among key audiences, identifying the need for action and the priority topics that will protect and strengthen corporate reputation.

Managing – Digital Lifestyle segmentation based on TNS’s Digital Life, the world`s most comprehensive study into digital attitudes and behaviors, gives a deep understanding of the digital attitudes of the company’s target groups and how they behave online, leading to precise recommendations about the digital channels and engagement strategies for corporate communication.

Check out a snapshot of the findings and the software at www.discoverdigitallife.com.